{"id":15294,"date":"2025-04-04T10:59:16","date_gmt":"2025-04-04T08:59:16","guid":{"rendered":"https:\/\/www.lagogroup.it\/?p=15294"},"modified":"2025-04-04T16:50:30","modified_gmt":"2025-04-04T14:50:30","slug":"wafer-rebranding-a-new-look-for-lago","status":"publish","type":"post","link":"https:\/\/www.lagogroup.it\/en\/wafer-rebranding-a-new-look-for-lago\/","title":{"rendered":"Wafer Rebranding: A New Look for Lago"},"content":{"rendered":"

2025 marks the beginning of a new phase for Lago: our most iconic line, the wafer line, is getting a fresh new look with packaging that best expresses our brand identity. A new style, a new design, but the same irresistible goodness as always.<\/span><\/p>\n

A more modern and captivating design that stays true to the principles of quality and tradition that have defined our company for over 50 years.<\/span><\/p>\n

The first products to hit the shelves with the new packaging will be our Rolls, featuring all five delicious fillings: hazelnut, cocoa, strawberry, milk, and cappuccino.<\/p>\n

Innovating While Staying True to Ourselves<\/h3>\n

The new look doesn\u2019t change what truly matters: the unmistakable goodness and high quality of our ingredients. Lago wafers remain just as they have always been\u2014crispy layers and velvety creams coming together in different formats and a variety of flavors. Because \u201cinnovation\u201d means evolving without losing authenticity.<\/p>\n

A First Step Toward the Future<\/h3>\n

The rebranding of our Rolls and wafer line is just the beginning. This is not just a product redesign\u2014it\u2019s part of a broader evolution. After updating our company logo, the new Lago brand is taking shape with a renewed, more modern, and recognizable visual identity.<\/p>\n

This transformation will gradually extend to the entire Lago product range, accompanied by new communication strategies and marketing initiatives.<\/p>\n

For our partners, this means relying on a solid, recognizable, and ever-evolving brand, ready to meet market demands with a product range that is increasingly attractive and distinctive\u2014designed to satisfy every pleasure.<\/p>\n

Discover our new look and get ready for what\u2019s coming next!<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 marks the beginning of a new phase for Lago: our most iconic line, the wafer line, is getting a fresh new look with packaging that best expresses our brand identity. A new style, a new design, but the same irresistible goodness as always. A more modern and captivating design that stays true to the… Read more »<\/a><\/p>\n","protected":false},"author":8,"featured_media":15307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"class_list":["post-15294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nWafer Rebranding: A New Look for Lago - Lago 1968<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wafer Rebranding: A New Look for Lago - Lago 1968\" \/>\n<meta property=\"og:description\" content=\"2025 marks the beginning of a new phase for Lago: our most iconic line, the wafer line, is getting a fresh new look with packaging that best expresses our brand identity. 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